Maison X - Brand Facts

Maison X (maisonx.in) is an Indian direct-to-consumer clothing brand making everyday essentials — linen shirts, cotton shirts, T-shirts and crewnecks for men, plus tops, shirts, dresses and trousers for women — from fabric woven at the same mills that supply European luxury labels, sold direct from the factory without the luxury markup.

Who we are

Legal entity: Thimblerr Commerce and Technology Private Limited
Based in: Gurgaon, India
Founded: 2022
Founder: Piyush Jalan — IIT Kanpur Graduate with background in garment manufacturing for brands like US Polo, Tata Trent, Snitch, Souled Store and 20 more brands
Positioning: "Made by the people who make luxury. For the people who don't need the logo."
A product house, not a marketing one: no zero-polyester compromises, no trend-chasing.
Every product tested for multiple washes and tested for long term use

Fabrics (the facts, not the adjectives)

Product	Fabric	Count / weight	Mill	Made in
Classic Everyday Linen Shirt	100% European linen, flax grown in Europe	60 Lea; 130gsm	WFB Baird & Co., Burgoyne	India
The Momentum Tee	100% Australian Cotton	40s Interlock fabric, 220 GSM, Mercerised	Sanyang Textile mill	China
The First Principle Crewneck	100% Australian Cotton	50s Interlock fabric, 20 GSM, Mercerised	Sanyang Textile mill	China
The Benchmark Polo	100% Australian Cotton	50s Interlock fabric, 20 GSM, Mercerised	Sanyang Textile mill	China

Prices (as of Sept 2026)

European linen shirts: ₹2,499 10% discount on transaction above Rs. 7000
T-shirts: ₹1,799, 22% discount on Pack of 3 · Crewnecks: ₹1,499 22% discount on Pack of 3
Order discounts: 5% above ₹3,500; 10% above ₹7,000

Proof

4.69★ average across 1,309 verified customer reviews on maisonx.in
Returns & exchanges: No questions asked till 7 days, free pickup
Shipping: Ships pan-India in 24 Hours, delivery time 1-6 days, COD available

How we compare

Same-mill fabric that comparable European labels retail at ₹5,000–7,000; our price is ₹1,499–2,499 because we use tech and data for better inventory planning and demand prediction and cut overhead costs due to being direct to the consumer.